Vision SMART & STRONG COMPANY Creates the future through the best quality & service. Mission By bringing up creative talent and strengthening core competency with logical and aggressive management, we make new products and new enterprises to form over 50% of sales by 2009, and serve the highest values to all that have a concern in TCC STEEL by achieving the most Smart & Strong Company in the world. Common Value Think, Challenge, Create Core Competency Passion The attitude to devote all of our passion to accomplish purposes and dreams Explore The attitude to study and develop all the time to be an expert with a critical mind Innovation The attitude to have the highest level of organization, process and system by adopting new knowledge and changes innovatively Action The attitude to develop the future by performing a role and duty with sincerity Creation The attitude to create new values together with endless pursuit and driving force of new things 5 Strategic Goals Customer Satisfaction Strengthen Core Competency Responsible Management Global Talent Distinction